So we can’t say that this algorithm update caused the drop. It may have contributed to the loss of traffic, but we can also see that the exact date of the organic traffic drop doesn’t align with the release of this update. The March 2023 Core Update roughly aligns here. Let’s zoom in and change the timeline to “1Y,” hovering our cursor around the time of the drop.
Let’s see if we can work out why this happened.
I’ve highlighted the most recent traffic drop for this website. Set the timeline to “All” and “Weekly.” This helps you to see the complete timeline for the organic traffic, giving you a better idea of how significant the drop is.Plug in your domain and scroll down to the Overview 2.0 chart.To check your organic traffic in Site Explorer, you can: Once you’ve established there’s been a Google update, you’ll need to check its date against your total organic traffic to see if there’s been a drop at the same time. Check your organic traffic in Ahrefs’ Site Explorer Hovering over the Ⓖ symbols will give you more detailed information about the updates.Ģ. The highlighted Ⓖ symbol indicates that there was a Google update at each of these points. To do this, head to Ahrefs’ Site Explorer, plug in your domain, and scan the Ⓖ updates at the bottom of the Overview 2.0 organic traffic chart. It takes time to align these dates against your organic traffic data, so a faster way to understand the impact is to use a tool like Ahrefs. So it’s worth checking if any dates align with your website’s ranking drops. Updates are announced on Google’s status page. Google doesn’t like low-quality or misleading results appearing at the top of its organic search results, so it runs regular algorithm updates to preserve the quality of its search index. In other words: organic search accounts for more traffic than all other sources of traffic combined. Most web traffic comes from Google’s organic results.
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